We continue with our very interesting interviews with some of the most prominent ArchViz artists and studios. On this occasion we will learn in depth about the personal and professional career of the versatile Jesús Boyero, founder of the Boyero Visualizers studio and the new Meshes of Colors resource portal.
1. Tell us how you came to architectural visualization and tell us about your professional background.
My life has passed through a non-negotiable devotion to very specific activities or experiences to which I gave myself body and soul for very long periods of my life. When I was 17 years old, it was learning to handle 3D software.
With this great new passion and scarce training opportunities in those days, I appreciate my father’s guidance: I wouldn’t pay for a 3D master’s degree if I didn’t first go to university to have some solid basic studies. But university, which one? I am a practical type, the closest thing was to choose fine arts to continue my artistic bachelor’s studies, but my intuition told me that on that path, in Spain, I would surely find a horizon with very few professional possibilities. I opted for interior design without really knowing where it would lead me and during the first year of my degree, shortly after learning how to use 3D software, I began to collaborate with interior designers and film myself.
When I finished my studies, I was experiencing an internal conflict about whether to take advantage of my learning in interior design or jump to CGI for cinema. So I let myself be carried away by my accumulated experience in 3D interiors and started working in a very cutting-edge interior design studio of the time. This stage marked the beginning of my passion for the visual culture of interior design.
2. What impact has design and aesthetics had on your personal life?
My personal life was greatly influenced by my professional life. They were almost the same. They defined some of my social circles, trips, parties, tastes and my aesthetic criteria.
For many years, I ate interior design and decoration for breakfast, lunch and dinner from the designers who set the trend between 2008 and 2020. They were in my life and I was in theirs.
I have understood that having clients and producing is one thing. And another thing is to incorporate all these minds and culture into your lifestyle and merge it all into one. Your career gains more depth, it goes faster, your professional life has more meaning and what you do in your day to day is connected to everything that happens in your free time.
3. What led you to start BoyeroVisualizers?
The basic idea of this venture was based on my fascination with the variety of decorative styles developed by interior design stars. He was 25 years old and had accumulated several years of experience working with some of them. Bringing all these creative minds together in my studio was a very exciting idea. I was attracted by the novelty, variety and versatility that this way of working offered compared to the idea of doing it only for a studio, always doing the same type of interior design. It was a reaction to homogeneity, the real estate boom and everything that was economically profitable in those days.
I created a brand that satisfied professional needs that I couldn’t find in the jobs sections of the moment. For a year I prepared a specific portfolio to capture the attention of this sector and in 2010 I launched it through the web and postal mail. It was the beginning of the opening of a market denied to rendering as a way of communicating designs.
At the age of 2, the entire front line of Spanish interior design had begun their journey by commissioning renderings with us. Then came Europe. They were stellar moments for a resurgent interior design that would globalize the world of luxury in spaces and in the studio we were participating in all of this. Undoubtedly an unrepeatable school.
4. What impact has this undertaking had on your personal life, on your mental health and on your self-perception?
Entrepreneurship brought to light my biggest shadows. Ambition, the search for recognition and filling internal gaps through work.
At first everything was nice, but after 10 years of undertaking it was already consumed. My work was something close to being on a wheel that never ends, the mission to create seemed to have no purpose. In addition, I had serious difficulties to understand that the company could not grow if I did not stop producing the renders. But he couldn’t find the way, nor the talent, nor did he know how to train. Apart from that, I was not able to manage the company well and structure it, everything had to go through me… I lived in constant exhaustion and unhappiness and all of that was transferred down throughout the organization.
I always continued thanks to the devotion for my work. When you are rethinking your career, as I have reconsidered many times, you have to reconsider based on whether you truly love what you do or in reality your personality burns out for being the way it is and this is going to happen in this profession and in any other that you exercise There are many people abandoning what they love because their personality gets in the way. And this was one of my great victories on my spiritual path: working without suffering, dedicating myself to what I like without changing the external context.
5. What decision did you make before this perspective of your life?
The decision that has forever changed my perception of life and of the human being: working on myself.
I went to live and telework for almost two years in the mountains for a spiritual retreat, for me, something more like a personal growth accelerator than the classic retreat. In that environment of security and clarity, what I was unable to see for myself and that did not allow me to move forward began to emerge. Then I became aware and began the transition from dysfunctional patterns such as making decisions based on fear, high level of demand, problems delegating, difficulty connecting with my employees, impulsiveness, low tolerance for the mistakes of others, elitism, not knowing how to listen. Or want to always be right.
It was about developing the habit of feeling. Through sensitization, listening to the body and sharing hundreds of hours of group therapy, I began to understand mentally and emotionally that we live conditioned by unconscious behaviors that we do not know how to see and that also cause us suffering. A great understanding that I gained is that although a retreat has used to be the final destination for many in borderline states, this is no longer the case, it is for any human being who wants to further develop their internal well-being and external potential, even if their life is “seemingly ” all right.
We must understand that as human beings we have the responsibility to take charge of everything that our unconscious generates in us and in others, but this is something that is still not very close at hand for society in general due to a huge lack of training resources. , centers and / or quality therapists who are very present. This will change in the next 10-20 years and we will understand that just as you have to do physical exercise all your life to stay healthy, it will be just as important to learn to deepen meditation and get used to feeling-us all your life to cultivate our inner garden .
6. When did you discover the importance of talking about awareness in the workplace?
It is the most powerful way to raise the human potential of your team. There is no course, webinar, workshop or conference that can substitute a group or individual leap of consciousness. Without detracting from the part of the context of the socio-professional environment that affects people’s well-being, with adequate training and support for each worker, many mental health problems in companies could be prevented prematurely.
It must be borne in mind that there is no wall between work and the rest of our life areas, they are not separated. It’s all the same. If at home or with your partner you don’t know how to set limits, the same thing will happen in the company.
The only way to get out of there is to raise your level of consciousness and applying it in the company is an opportunity for growth. Lots of unlocks happen and everything moves at the natural pace it has to move: light and fast.
7. How has the reception been by your team?
Each one on their scale is embracing the different measures at their own pace and liking. Some brought experience and have fully entered the awareness process and others have decided to observe the change of those most involved from outside and recognize the work we are doing.
At first, wanting to include everyone in the laser method that I have experienced was not the best decision, because, although the most raw consciousness is for everyone, not everyone decides to delve into it so fully. At the same time, it has been a very rich learning experience for me because I have explored a multitude of parallel options with which I can bring awareness to the company. This has resulted in new formations adapted to all that are working very well. We see how even the person who found it hardest to open up is more humane and soft with others and for this alone, this 2022 was already worth it.
As a group we are at an early stage in which small individual acts prevail because they have a very significant value.
8. With this new perspective on life, how do you face your new projects?
Much more openly and calm than before.
What I notice the most is the drop in demand, towards me and towards others. I take everything more calmly, if I don’t get to something, nothing happens. I suffer less when there are jobs that do not meet my expectations and at the same time I can value, thank and recognize the talent of each person on my team. Also, I blame the world less, I complain less, I point less and I have learned the habit of observing that the reality I live is the one I myself believe.
My profession has become a great source of personal development. The professional environment is a high-quality mirror of how things are inside me.
9. Tell us about Meshes of colors.
M.o.C was a project that arose from the 0 pretense. It is a platform of low cost 3D models that arises from thousands of 3d models that we have made in the last decade and that are collecting dust and unused in our folders. Coming from me, I recognize the internal leap that I had to take to be able to accept such an idea in my mind.
Along the way, aesthetics came into play again and everything was effortlessly placed so that the models were color coded based on their complexity. And depending on their colors, their prices. One idea that we are considering in the future, because this brand gives us a lot to play with, is that other studios can upload their unused models.
Both Meshes and BoModels are seed ideas of what the 3D model platforms of the future can become. We still have a great revolution ahead of us in terms of 3D model platforms for interiors and decoration.
10. How do you see the future of architectural visualization and your professional projects?
In the last 3 years the world of visuals for design and product has evolved rapidly. Every day they specialize and new niches and visual trends are created. We are recently seeing how a 3D artist, with more of an artist than a 3D component, is being recognized worldwide as part of an advertisement for a car brand as the main character and in which he appears in front of a screen doing 3D. Without a doubt, he will be one of the most demanded and most recognized professions in the future. In a matter of 15 years we have gone from being the weirdos and geeks of the studios to being the leaders in trends.
As for BoyeroVisualizers, BoModels & M.o.C., we are focused on continuing to establish ourselves more and more in the interior and product niches, on innovating through art direction and interior design and decoration management processes, providing value based on all our experience and vision of interior design.
11. What other projects do you have in mind?
Communicating about awareness and taking it to our industry is one of my new illusions, my instagram account @jesusboyero_ is being the basis of my first communication experiments.
The talk at 3DSymposium was a great signal to understand that this type of content is of high value to people.
I am also working on new projects such as talks about awareness in the workplace, a deepening retreat for entrepreneurs and leaders and a weekend experience for 3d artists where we are going to mix personal development dynamics and archviz training among other activities.